A.V.L. Manufactures Rep

Backbeat Marketing is a premier manufacturers’ representative firm serving the Midwest. We specialize in connecting innovative Music Industry and A.V.L. (Audio, Video, Lighting) manufacturers with high-quality retail and integration businesses. Our mission is to build strong, results-driven partnerships that empower our clients to deliver exceptional solutions to their customers.

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Retail

We collaborate with music stores, pro audio retailers, and eCommerce businesses to provide tailored support and data-driven merchandising strategies that boost sales and elevate the customer experience.

Production

We support rental houses, live event professionals, and touring productions with dependable, on-demand access to essential gear—ensuring seamless execution and performance continuity.

Systems Integration

We collaborate with AV integrators across a range of sectors—including performance venues, educational institutions, houses of worship, and more—delivering expert solutions tailored to each environment’s unique needs.